Sunday, April 19, 2009

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Reclaiming twitter from celebrities

Can a normal bloke (i.e me) get more followers on twitter than a celebrity? It seems like an impossible mission but there's a very good reason for seeing if something like this is possible. You can help too by following me.

When I joined twitter, celebrities and 'normals' (as we are known) were on an equal footing. We could send them messages, they would reply and intelligent discussions were had by all. Stephen Fry being one of the best for twitter etiquette and always following back and sending nice messages to all he can.

Then a change happened. Celebrities caught wind of the tool as a way to blast messages to people all at once. They joined in their waves, parked their accounts, and let people folow them without offering any follows in return. Ashton Kutcher being one of the worst offenders by following less than 100 people despite his million followers.

Some celebrities even refused to even ackowledge any replies, posting only bland posts about their brand. Oprah only writes about her show or products she wants to promote, heck for months her account has thousands of followers and not a single message.

Then came the ghost accounts. People paid to post on behalf of celebrities. If you read BritneySpears you aren't really talking to her, just a public relations writer pretending to be her. Fair enough have PR people tell us what you're up to, but pretending to be you? Things have gone too far.

So I set upon a quest. To even the score and prove that whatever celebrities can do, we the public can do better.

I setup a new account MoreThanCelebs to show that a normal bloke can achieve the same twitter response as a celebrity. Of course I have no platform to broadcast myself and no established name to reply on so a million followers for me will be harder to achieve but that's the aim.

So if you want to even the score between celebrities and the public on twitter, and more importantly get them talking to us in the right way follow MoreThanCelebs, drop me an @ and spread the word. More updates to come as things snowball.

P.S Stephen Fry keep up the good work.

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Thursday, April 09, 2009

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Its Easter - Fancy Some Chocolate?

"Its Easter - Fancy Some Chocolate?"

Now that's certainly the best start to an email I've seen in a long time. Who could say no?



I certainly couldn't and soon found on my desk three Aero filled eggs just in time for Easter. When I was young having a non Cadbury's egg at Easter always seemed like an odd premise. Much like Heinz Baked Beans their brand name was synonymous with their product and anything else seemed like a poor mans imitator. A Cadbury's egg was met with glee and anything else met with an ungrateful 'thanks' and a miserable look whilst eating something that didn't taste 'right'. This seemed to be very much the law of the playground as well, with kudos being earned for those with the biggest Cadbury's egg and lashings for those with any poxy 99p other brands.

Which is madness really. These days a Yorkie is my favourite chocolate bar, Hotel Chocolat is now the must have brand we all want and my taste buds have matured from 'I only want X' to 'lets try as many different foods as I can before I die'. The law of the playground is also a distant memory and thankfully I can make my own mind up without peer pressure telling me what to say (well most of the time). So now a small Aero egg is no longer met with disappointment but instead with intense curiosity. My thoughts are no longer "It isn't Cadbury's" but instead "Is it better?".

And in a way it certainly offers something different. Hard chocolate on the outside with Aero's bubbles on the inside. This creates a mixture of tastes that you don't get with a simple Aero bar, as the outer coating is thicker than usual. As for the Aero layer it seems to have mellowed over the years, now tasting much less rich but still offering a rewarding taste. The combination of soft and hard makes the egg very nice to bite in to, killing years of Easter preconceptions in one go.

So I guess my point is that it's worth a punt. Even if you only ever get one type of egg every year, for under a quid this one is certainly worth a go as well, no matter what the playground says.

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