Monday, March 09, 2009

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Kellogg's Rice Krispies Squares Totally Chocolately

Just when I was getting a little bored of reviewing free food it seems PR agencies have started trying to up the ante on each other. Whilst most of them have gone for bigger and bigger boxes Kellogg's have gone one step further:

To support the release of new "Kellogg's Rice Krispies Squares Totally Chocolately" they bundled a pack of the new snack over, a candle and a working chocolate fountain emblazoned with the Rice Krispies Squares logo:

My attention was alerted even further thanks to the candle which is one of the most unique and odd free products I have received in my life. Opening the lid I was presented by a strong chocolate scent, almost identical to the new bar. They've even taken it one step further by sticking small chocolate bits in to the top of the candle. Not something you'll ever buy in shops but what a wonderful gift it would be if you could.

Of course these items are all to get us talking about the new bar (and not Kellogg's phenomenal generosity) which we'd be talking about without the freebies. Chocolate Rice Krispies squares are nothing new, but this is truely something else. One slight peel of the foil wrapper releases a chocolate scent stronger than any bar I have ever had in my life. Not only has the bar been chocolatified but there also a rich layer of chcolate on top and chocolate chunks stuck on for good measure.

Each of these chocolate components has a distinct taste all well, ranging from soft tones in the bulk of the bar to chocolate heaven on top. The sticky center of the bar remains unchanged from the classics making it distinctive, goey, and nice to the last bite. This is probably the pinacle of Rice Krispies Squares and the envy of other snack bars. Oh and it's only 159 calories.

Need I say more?


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Anonymous Neil said...

I'm sooogonna go buy some....i can almost taste them already.... mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

11:05 PM


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